A Booth, a Coffee and 100 New Members
The hotel welcomed runners and event guests to its interactive anniversary booth, where participants enjoyed complimentary freshly brewed coffee and learned more about the hotel’s offerings, upcoming promotions and the benefits of becoming a MyMillennium member. The activation generated approximately 100 new MyMillennium membership sign-ups during the event, and served as a place to connect with the community and share the hospitality that has defined the hotel for 32 years.
As an event partner, the hotel received promotional exposure through event banners, the official race arch, stage backdrop displays, LED video loop presentations, live acknowledgements from the event hosts, and cross-promotional campaigns across social media.
The fun run is the opening chapter of a month-long anniversary celebration, with exclusive room and dining promotions, social media contests, anniversary events and partner appreciation initiatives still to come.