Singapore’s stable economic environment has enabled most of its key sectors to expand across the wider business landscape, resulting in the hotel sector’s 4% year-on-year brand value growth to USD1.1 billion in 2026, across eight brands. Millennium Hotels and Resorts retains its position as Singapore’s most valuable hotel brand, with brand value up 25% to USD526 million. The rise also makes it the country’s fastest-growing hotel brand, moving the group up three spots to 27th in the Singapore 100 2026 report.
The brand’s achievement this year can be attributed to its diverse offerings, which extend beyond hospitality. M Social, the group’s lifestyle brand, drove engagement, appealed to younger demographics, and attracted visitors seeking unique experiences, while the relaunch of MyMillennium in 2024 provided travellers with incentives to visit and receive exclusive offers and experiential rewards. Further reinforcing the strength of the portfolio, both Copthorne and The Biltmore entered the Singapore Top 100 rankings for the first time, placing 67th and 74th respectively.
The group’s brand strength has shown a significant rise, leaping 23 spots to become the 52nd strongest Singaporean brand, earning a Brand Strength Index (BSI) score of 61.6/100 and an A+ brand strength rating, marking a notable improvement from 2025. Millennium Hotels and Resorts’ rising brand strength is driven by its reputation as a trustworthy and reliable choice for visitors, due to its location, availability, and accessibility. The brand’s commitment to Environmental, Social, and Governance (ESG) sustainability initiatives has also contributed to this rise, supporting a more modern brand profile, particularly in higher-end segments.
Â
Kwek Eik Sheng, Executive Director, Millennium Hotels and Resorts, said:Â
Being recognised once again as Singapore’s No.1 hotel brand and the nation’s fastest-growing hotel brand is an achievement we are deeply proud of. More importantly, it reflects the trust our guests place in us and the dedication of our teams across the world who bring our brands to life every day.
As a global hospitality company with 145 hotels across 80 destinations, our focus has always been on building brands that remain relevant, distinctive, and meaningful to today’s travellers. Over the past year, we have continued to strengthen our global presence while investing in the areas that matter most to our guests, elevating experiences, enhancing service consistency, expanding lifestyle offerings such as M Social, and growing the MyMillennium loyalty ecosystem.
This award represents more than brand growth. It is a reflection of our people, our culture of hospitality, and our long-term commitment to creating memorable stays delivered with genuine care. We are also encouraged by the growing recognition of our sustainability efforts and the stronger connections we continue to build with our guests, partners, and communities worldwide.
Cinn Tan, Chief Commercial Officer, Millennium Hotels and Resorts, said:
This recognition reflects the strong commercial momentum we have built across our global portfolio and the effectiveness of our continued transformation efforts in an increasingly competitive marketplace.
Over the past year, we have focused on strengthening our commercial capabilities through more strategic distribution, enhanced digital performance, and deeper partnerships that expand our reach across key markets and customer segments. At the same time, we are leveraging data, technology, and customer insights more strategically to create increasingly personalised and seamless experiences throughout the guest journey.
The continued growth of MyMillennium has played an important role in this strategy, allowing us to deepen guest engagement, strengthen loyalty, and deliver more relevant offerings at scale. Looking ahead, we will continue accelerating our commercial transformation agenda by investing in digital innovation, organisational agility, and strategic growth opportunities that drive long-term value across our brands and markets worldwide.
The 2026 results see three brands from the Millennium Hotels and Resorts portfolio placing inside Singapore’s Top 100, with brand value and brand strength both moving in the same direction.
LUXURY
UNIQUE
PREMIUM
PREMIUM
LIFESTYLE
LIFESTYLE
COMFORTABLE
COMFORTABLE
LONG STAY
For any enquiries or support, please contact:
Global Marketing – globalmarketing@millenniumhotels.com