July 3, 2026

Dance Nights and Match Nights at M Social Hotel New York Times Square

This season, M Social Hotel New York Times Square offers two ways to gather above the city: a monthly Latin dance night at Beast & Butterflies Times Square, and a rooftop Summer of Soccer for match days.

Buena M Social Club

Buena M Social Club is a social dance experience hosted at Beast & Butterflies Times Square, held on the second Wednesday of each month from 7PM to 10PM. Each edition opens with complimentary salsa instruction from 7PM to 8PM, followed by live percussion and a DJ. The format brings together hotel guests and locals for an evening of culture and connection, and following a successful debut, it continues to reinforce the hotel as a social hub.

A salsa introduction opens the evening as part of the Buena M Social Club programme.
A salsa introduction opens the evening as part of the Buena M Social Club programme.
A live percussionist sets the tempo through the night at Beast & Butterflies Times Square.
A live percussionist sets the tempo through the night at Beast & Butterflies Times Square.
Guests connect over live music during Buena M Social Club.
Guests connect over live music during Buena M Social Club.
Guests on the floor during an evening of Buena M Social Club.
Guests on the floor during an evening of Buena M Social Club.
Summer of Soccer

This summer, M Social Hotel New York Times Square invites guests to experience the excitement of the game with its Summer of Soccer rooftop experience. From Beast Burger Sliders and wood-fired Margherita pizzas to signature cocktails like the Golden Goal Martini and Final Whistle Paloma, guests can savour every match while taking in sweeping views above Times Square. 

Game-day bites at the Summer of Soccer rooftop, M Social Hotel New York Times Square.
Game-day bites at the Summer of Soccer rooftop, M Social Hotel New York Times Square.
The Golden Goal Martini, part of the Summer of Soccer rooftop offering.
The Golden Goal Martini, part of the Summer of Soccer rooftop offering.
From the dance floor to the rooftop, M Social Hotel New York Times Square brings the city together with a vibrant season of experiences above Times Square. 
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